Goher Batool

Assistant Manager SDP

Available NowFull-timeRemote

About

Dynamic and results-driven Consumer Insights Professional with over 4 years of experience in market research and data analytics. Skilled in applying advanced research methodologies, quantitative techniques, and analytics tools to generate actionable insights supporting strategic decision-making. Experienced in collaborating with cross-functional teams to translate consumer data into meaningful business recommendations.

Skills

Market ResearchData AnalyticsQualitative ResearchQuantitative ResearchSurvey DesignFocus GroupsQualtricsSPSSPower BITableauSQLMS ExcelMS WordMS PowerPointCanvaChatGPTMicrosoft CopilotProject ManagementStakeholder ManagementReport WritingContent AnalysisFinancial ModelingSWOT AnalysisLearning Management SystemsAcademic GovernanceEvent ManagementHR Strategies

Experience

Assistant Manager SDP
Habib University (HU)
December 2025 - Present
Executive Centre of Continuous Development CDC
INSTITUTE OF BUSINESS ADMINISTRATION – IBA
December 2024 - December 2025
Customer Insight Executive
NIELSENIQ
December 2023 - December 2024
Senior Officer
INSTITUTE OF CHARTERED ACCOUNTANT PAKISTAN - ICAP
March 2023 - December 2023
Freelance Research Analyst
Freelance
August 2017 - Present

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