Zanib Yaqub
Business Strategist - FMCG
Available NowFull-timeRemote
About
Marketing professional with 2 years of FMCG experience in business strategy, market analysis, and digital marketing. Currently pursuing an MS in Technology Management & Entrepreneurship with expertise in data-driven consumer insights, brand positioning, and cross-functional project execution.
Skills
Business StrategyMarket ResearchConsumer InsightsData AnalysisDigital MarketingSocial Media StrategyBrand PositioningCustomer Journey MappingSales Performance AnalysisMarketing Campaign PlanningEthnographic ResearchCompetitive AnalysisPresentation DesignCross-functional Collaboration
Experience
Business Strategist - FMCG
Akbar Traders
November 2023 - January 2025
Sales and Marketing Intern - Marketing
Gourmet Pakistan
June 2023 - August 2023
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