laiba jaffar
PPC Specialist
Available NowFull-timeRemote
About
Digital marketing specialist with 4+ years of hands-on experience across paid media, social media, and demand generation. Focused on Meta Ads and Google Ads, with expertise in campaign setup, audience targeting, creative testing, conversion tracking, and data-driven optimization across Technology, SaaS, Fintech, and Ecommerce industries.
Skills
Meta Ads ManagerGoogle AdsSEM/PPCDemand GenerationLead GenerationGrowth MarketingAudience Targeting & RetargetingA/B Creative TestingCampaign OptimisationKPI ReportingMulti-client Account ManagementBudget ManagementDigital Media BuyingAd Creative DevelopmentPerformance ReportingClient CommunicationData-driven OptimisationFacebookInstagramLinkedInTikTokYouTubeMeta Business SuiteContent PlanningCommunity ManagementHook–Value–CTA CopywritingGTMGA4Facebook PixelGoogle Ads Remarketing
Experience
PPC Specialist
Xcentric Services
Feb 2026 - Present
Digital Marketing Trainee (Diploma Program)
PNY Trainings
Jun 2025 - Apr 2026
Organic Marketing Executive
IK Group of Companies
Oct 2024 - Sep 2025
Social Media Executive (Intern)
Dunya News
Sep 2025 - Jan 2026
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