Usba Irfan

About

I am a web content management and creative strategy professional with six years of experience supporting organisations across the UK, USA and UAE. My work sits at the intersection of content, creativity and operations. I manage website content, develop campaign messaging, improve brand communication and coordinate content delivery across different teams and digital channels. I combine strategic thinking with hands-on execution, ensuring that content is accurate, engaging, search-friendly and aligned with wider business goals. My experience includes financial services, talent and recruitment, technology, automotive, retail, healthcare and industrial services. I have contributed to organisations including Enver Wealth Management Ltd., Wasayal Talent Network, Brothers Gas Bottling and Distribution, IsItCool, Roadr, Retail Direct Group and Destiny Marketing. Alongside content and marketing, I have experience supporting people-focused communication through employer branding, talent messaging, onboarding content, team coordination, workflow management and cross-functional collaboration. Core expertise: Web Content Management | Creative Strategy | Content Operations | SEO Content Strategy | Website Copy | Campaign Messaging | Employer Branding | People Communications | Editorial Planning | Stakeholder Coordination | Team Collaboration I am open to opportunities in web content management, creative strategy, content operations, employer branding, content marketing and people communications.

Skills

Experience

• Senior Copywriter

  Enver Wealth Management Ltd UK

  Jul 2025 — july 2026

• Creative Marketing Specialist

  Wasayal Talent Network

  jan 2024 — june 2025

• Marketing Operational Analyst

  Brothers Gas Bottling and Distribution UAE

  march 2024 — april 2025

Education

BS Media Marketing — Kinnaird College For Women University

Languages

Find online

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