Mariam Ashraf
Performance Marketing Executive
Available NowFull-timeHybrid
About
Performance and social media marketing executive with 2.5+ years of experience running paid and organic campaigns end to end. Skilled at generating qualified leads through Meta Ads, optimizing cost per lead and click through rate, and building full content pipelines from idea and script to AI generated video, design, and publishing.
Skills
Meta AdsLead generation funnelsRetargeting and lookalike audiencesBudget managementA/B testingConversion trackingContent calendarsCreative conceptsCopywritingScriptwritingOn camera presentingAI generated video (Higgsfield, Seedance, Kling)CapCutAdobe Premiere ProAdobe PhotoshopAdobe IllustratorSocial post and creative designOrganic growth strategyMeta Business SuiteCommunity managementKPI reportingCTRCPC and CPL trackingEngagement and reach analysisCompetitor research
Experience
Performance Marketing Executive
AuraTekAI
Aug 2025 - Present
Social Media Marketing Specialist
Innovadel Technologies Limited
Aug 2025 - Apr 2026
Digital Marketing Executive
DanhchiMedics Ltd
May 2024 - Aug 2025
Social Media Marketing Intern
Techifort Software
Jan 2024 - Mar 2024
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