Tehseen Fatima

Digital Strategist & Insights Lead

Available NowFull-timeRemote

About

Digital strategist and insights professional with two decades of progressive experience across Pakistan and the UAE, spanning digital marketing, community management, digital strategy, consumer insights and leadership. Uses audience behaviour, social listening, competitive intelligence and campaign analytics to turn business objectives into measurable digital performance for brands across FMCG, banking, pharma, auto and media.

Skills

Digital & Brand StrategyIntegrated Campaign PlanningAudience & Consumer InsightsCompetitive IntelligenceContent StrategySocial Media StrategyMeta AdsGoogle AdsTikTok AdsInfluencer & Creator StrategySocial Listening & SentimentCampaign Performance & ReportingOnline Reputation ManagementCrisis CommunicationsMeltwaterNetBaseSprinklrMetricoolGA4Keyword PlannerSalesforceMiroCreativeXSlackZoho

Experience

Freelance Digital Lead Consultant
Scents n Stories & Hoplon & Co.
04/2025 - Present
Digital Lead
BBDO Pakistan
2024 - 2026
Digital Strategist & Insights Lead
Alt Story (Pvt.) Ltd.
2022 - 2024
Insights Lead, Pakistan & Afghanistan
WPP / Spectrum VMLYR / Coca-Cola
2000 - 2021
Digital Marketing Manager
Bond Advertising
2019 - 2000
Deputy Manager, Digital Accounts
Marine Group / Interactive Cells
2018 - 2019
Digital Community Strategist
Bukhatir Group (BEAM), Sharjah, UAE
2016 - 2017
Digital Marketing Executive
Fakhruddin Group, Dubai, UAE
2014 - 2016

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