Maryum Khan

Portfolio Lead – Digital & Performance

Available NowFull-timeRemote

About

Digital marketing leader with 7 years of experience in performance marketing, media buying, and portfolio strategy. Currently leading multi-category digital portfolio for Jazz spanning lifestyle, gaming, healthcare, e-commerce and VAS products, with expertise in full-funnel app growth, subscription scaling, and marketing analytics.

Skills

Digital Media BuyingDigital Media PlanningMarket ResearchPerformance MarketingDigital Media StrategyData VisualizationCreative Concept DevelopmentSEO Content WritingClient ManagementSocial Media ManagementTelco & DCB MonetizationSubscription GrowthMarketing AnalyticsAttributionFull-Funnel App GrowthBudget & P&L ManagementAI-Enabled ReportingGoogle AdsMeta AdsTikTok AdsAppsFlyerFirebaseGA4ShopifySnapchat AdsYouTube AdsInstagram AdsFacebook AdsSalesforceA/B Testing

Experience

Portfolio Lead – Digital & Performance
Brainchild Communications Pakistan
June 2025 - Present
Sr. Strategy & Portfolio Manager
Oktopus Media Group
March 2024 - June 2025
Strategy & Portfolio Manager
Oktopus Media Group
January 2022 - February 2024
Digital Marketing Manager
Rizq Foundation
July 2021 - December 2021
Senior Digital Marketing Executive
SkyElectric
April 2019 - June 2021
Digital Marketing Executive
E-Learning Services
March 2018 - March 2019

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