
Aamir Javaid
Manager Digital Marketing
Karachi, Pakistan
About
I'm a performance marketing consultant with 8 years managing paid media for ecommerce and lead generation businesses across local and international markets. I run hands-on campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads, managing ecommerce ad budgets of up to ~$250K per month. My work is judged on outcomes: ROAS, CPA, CPL, and conversion rate, not impressions. What I do: Scale ecommerce accounts profitably through audience segmentation, smart bidding, PMax, and retargeting Build full-funnel paid search and paid social strategies aligned to business goals Fix the data foundation, conversion tracking and attribution, so campaigns optimize on accurate signal using GA4 and Google Tag Manager Own reporting and client business reviews end to end I've worked across fashion retail, home textile, gifting, B2B SaaS, logistics, and education, managing both high-volume ecommerce and lead gen programs. I've also led and trained PPC teams and reported directly to clients and stakeholders. If you need someone who can own the platform work and the numbers, scaling spend while protecting ROAS, that's what I do.
Skills
Experience
Manager Digital Marketing
SIAR Digital
2023 – 2025
AVP - PPC
Logicose
2018 – 2023
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