Noman Chohan

Noman Chohan

Senior Manager, Performance Marketing

Available NowFull-timeRemote

About

Brand and marketing communications professional with 9+ years of experience across brand strategy, integrated marketing communications, and performance media in agency and in-house environments. Held budget governance over $3M+ in paid media investment across Meta, Google, TikTok, and LinkedIn, with regional exposure across Pakistan and MENA markets. Combines full-funnel media planning and measurement discipline with brand-building credentials, including sole ownership of the marketing and communications function at a leading pharmaceutical group.

Skills

Brand PositioningIntegrated Marketing Communications (IMC)Go-to-Market (GTM) StrategyCampaign PlanningConsumer InsightsCreative DirectionContent StrategyBrand Identity GuidelinesMeta Ads ManagerGoogle Ads (Search, Display, YouTube)TikTok AdsLinkedIn Campaign ManagerFull-Funnel Media PlanningMedia BuyingROAS & CPA OptimizationAudience SegmentationLead GenerationGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Meta Pixel & Conversions APIUTM Tagging & Attribution ModelingA/B TestingKPI FrameworksPerformance ReportingTeam Leadership & MentoringBudget Governance & ForecastingClient & Agency ManagementCross-Functional CollaborationSenior Stakeholder Communication

Experience

  • Senior Manager, Performance Marketing

    Starfish Creatives

    Apr 2026 - Present

  • Performance Executive

    Brainchild Communications Pakistan (Publicis Media)

    Jan 2025 - Apr 2026

  • Consultant, AM – Sales & Marketing

    Re-Volt Media

    Jul 2024 - Dec 2024

  • Senior Creative Manager, Brand Communications

    East River Digital

    Sep 2023 - Feb 2024

  • Communication Manager

    Nabiqasim Industries (Pvt.) Limited

    Aug 2021 - May 2023

  • Social Media Manager

    Abtach Ltd.

    Jul 2019 - Aug 2021

  • Marketing Executive

    DigiKal Media

    Feb 2018 - Dec 2018

  • Digital Sales Executive

    E-bound Services

    Jan 2017 - Jun 2017

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