Sanaullah Khan

Sanaullah Khan

Senior Performance Marketing Specialist | Meta & Google Ads Expert | DTC E-commerce & Lead Generation | 11 Years Experience

Islamabad · Pakistan · Asia/Karachi

Available NowOpen to contract-to-hire$25/hr

About

I am a results-driven Digital Marketing and Performance Marketing Specialist with 11 years of hands-on experience in Meta Ads, Google Ads, paid social, DTC e-commerce, lead generation, customer acquisition, and conversion optimization. I have managed international advertising campaigns across the USA, UK, Canada, Australia, Europe, GCC, and Pakistan, with experience handling monthly paid media budgets of $150,000–$250,000 across multiple client accounts. My expertise covers e-commerce, DTC supplements, health and wellness, beauty and personal care, medical consulting, hospitality, real estate, luxury car rentals, and appointment-based lead generation. Key Performance Highlights: Scaled Wellness DTC campaigns from approximately $5,000 to $25,000 in daily ad spend while improving ROAS from 150% to 347%, tracked through SegMetrics. Reduced ABA Home Therapy lead generation CPL from approximately $20–$25 to $8–$10. Improved vacation rental management lead generation CPL from above $50 to approximately $25–$30. Managed international beauty and personal care campaigns for GK Hair across 70+ countries. Previously, I worked remotely with TFC Marketing, Miami, managing multiple paid advertising accounts, developing creative testing strategies, optimizing conversion funnels, and tracking performance through SegMetrics, GA4, GTM, Meta Pixel, and Conversions API. I also have practical experience with GoHighLevel CRM, lead qualification, automated follow-up workflows, and AI-powered creative tools including ChatGPT, Gemini, Sora, and Higgsfield. I am highly analytical, proactive, and focused on improving ROAS, reducing CPA/CPL, scaling winning campaigns, and delivering measurable business growth. Open to full-time international remote opportunities, including US Eastern Time collaboration. Available to join immediately.

Skills

Meta Ads ManagerGoogle AdsPerformance MarketingMedia BuyingDTC E-commerce MarketingLead GenerationPaid Social AdvertisingGrowth MarketingCampaign Scaling & Budget OptimizationROAS & CPA OptimizationCreative Strategy & A/B TestingGoogle Analytics 4 (GA4)Meta Pixel & Conversions APISegMetrics & Attribution TrackingGoHighLevel (GHL) CRMRetargeting & Audience SegmentationLanding Page & Funnel OptimizationTikTok Ads & Pinterest AdsCustomer Acquisition StrategyAI-Powered Creative Production

Experience

  • Meta Ads Expert

    TFC Marketing Miami, USA

    October 2024 — May 2026 | Remote

  • Social Media Advertising Specialist

    Lead Marketing Pvt. Ltd. Islamabad, Pakistan

    June 2019 — August 2024

  • Social Media Strategist

    Salman Enterprises Islamabad, Pakistan

    July 2018 — June 2020

  • Junior Social Media Analyst

    GK Hair / Van Tibolli Corp. Islamabad, Pakistan

    May 2017 — August 2018

Education

MBA (Marketing) — Bahria University, Islamabad

Languages

EnglishUrduPunjabiHindi

Portfolio

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