Babar Ali

Assistant Manager – Digital Marketing & Content

Available NowFull-timeRemote

About

Results-driven marketing professional with over four years of experience in digital marketing, brand management, content strategy, and marketing communications across banking, fintech, and FMCG sectors. Experienced in developing integrated marketing campaigns, managing digital platforms, leading creative teams, and driving performance-focused marketing initiatives with a strong focus on building brand visibility and delivering measurable business growth.

Skills

Digital Marketing StrategyBrand ManagementPerformance MarketingContent StrategyMarketing CommunicationsCampaign ManagementSocial Media MarketingWebsite ManagementEmail MarketingMarketing AnalyticsTeam LeadershipStakeholder ManagementInfluencer MarketingSEOCross-functional CollaborationMeta Business SuiteLinkedIn Campaign ManagerGoogle Analytics 4WordPressSprout SocialCanvaCapCutMicrosoft OfficeGoogle WorkspaceChatGPTGoogle GeminiClaude

Experience

Assistant Manager – Digital Marketing & Content
National Institute of Banking and Finance Pakistan (NIBAF Pakistan)
June 2026 - Present
Marketing Manager
D'Florus Private Limited
January 2025 - June 2026
Assistant Marketing Manager
D'Florus Private Limited
January 2024 - January 2025
Marketing Executive
D'Florus Private Limited
February 2023 - January 2024
Business Development Executive
Paymob
August 2022 - January 2023

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