Ushna Safdar

Graduate Student Research Assistant

Available NowFull-timeRemote

About

Data-driven analyst with 3 years of experience in trade marketing, sales analytics, and digital marketing across FMCG and B2B SaaS sectors. Currently pursuing a Master's in Business Analytics at University of Michigan with a supply chain concentration, specializing in data visualization, forecasting, and campaign optimization.

Skills

PythonRSQLDAXPower QueryAdvanced ExcelPower BITableauSPSSGoogle AnalyticsData AnalysisData MiningStatistical ModellingBusiness IntelligenceForecastingSales AnalyticsMarketing AnalyticsCRMDigital MarketingSEOWeb AnalyticsDemand ForecastingInventory ManagementTrade MarketingCampaign Optimization

Experience

Graduate Student Research Assistant
University of Michigan
April 2025 - Present
Trade Marketing Analyst
Nestle
Sept 2024 - Dec 2024
Sales & Marketing Analyst
Nestle
Nov 2022 - Aug 2024
Commercial Development Representative
S&P Global
July 2022 - Dec 2022
Sales Intern
Nestle Professional
July 2021 - Aug 2021

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