Erum Amin

Social Media Lead

Available NowFull-timeRemote

About

Brand strategist and content specialist with 3+ years of cross-industry experience delivering social media strategies, campaigns, and content that drive measurable growth. Founded and scaled a fashion label while managing multi-platform campaigns for global clients across Canadian, Dubai, and UK markets. Combines creative direction with analytical rigor to build brands that resonate and perform.

Skills

Social media strategyBrand positioningContent calendar managementCampaign managementInfluencer marketingCommunity managementSEO content writingMeta AdsFacebook advertisingInstagram advertisingRetargeting campaignsA/B testingConversion optimizationShopifyMeta Ads ManagerHubSpotCanvaFigmaCapCutSTATAChatGPTGeminiClaudeShort-form videoReelsBrand storytellingCopywritingGraphic designStrategic thinkingData-driven decision making

Experience

Social Media Lead
CoRecruit
Dec 2025 - Present
Marketing Manager and Co-founder
Demure Pret
Nov 2023 - Present
Social Media Manager and Content planner
Chawla Studio
June 2023 - Oct 2023
Shopify developer and Meta Specialist
Lavender Apparel
Aug 2022 - June 2023
Social Media Analyst
Nexamind Solutions
Aug 2021 - Aug 2022
Content Writer
Adnan Khan Tutoring UK
March 2020 - July 2021

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