Farhana Riaz

Digital Marketing Manager

Hybrid

About

Results-driven Digital Marketing Manager with 7+ years of experience leading performance marketing campaigns, multi-channel lead generation, and SaaS marketing strategies. Proven ability to deliver high-ROAS, revenue-focused campaigns across Meta Ads, Google Ads, SEO, and Email Marketing, with expertise in conversion rate optimization and audience segmentation.

Skills

Performance MarketingPaid Media StrategyMeta AdsGoogle AdsSEOEmail MarketingConversion Rate Optimization (CRO)Lead GenerationDemand GenerationCustomer Acquisition Cost (CAC) ManagementA/B TestingData AnalyticsCampaign ManagementAudience SegmentationContent MarketingB2B MarketingB2C MarketingEmail AutomationCRM AutomationLinkedIn AdsGoogle AnalyticsHubSpotSalesforceKlaviyoBrevoZapierSEMrushAhrefsZoho CRMAsana

Experience

Digital Marketing Manager
Averox Solutions
October 2025 — Present
Digital Marketing Executive
Moonshot Digital
February 2025 — October 2025
Digital Marketing Manager
Hai Yun (PVT)Ltd
June 2024 — February 2025
Marketing Director (Project)
Toa Toa Tech
August 2024 — November 2024
Junior Account Manager (Project)
Local Marketing, Inc.
January 2024 — June 2024
Digital Marketing Manager
Codifica Inc.
December 2022 — January 2024
Digital Marketing Manager
Innovation Drives (PVT)Ltd
September 2022 — May 2024
Senior Digital Marketing and Social Media Expert
Six Sigma Travels (PVT) Ltd – Travelustaad.com
May 2021 — September 2022
Social Media Marketing Manager
Hashoo Foundation
October 2019 — October 2020
Digital Marketing & Social Media Manager
The Dotani Digital (PVT)Ltd
January 2021 — May 2021

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