Arslan Ahmad

Performance Marketing Specialist

Available NowFull-timeRemote

About

Veteran digital marketer with 13+ years of experience in B2B and B2C performance marketing across fintech, IT services, cloud computing, real estate, and FMCG sectors. Specializes in building end-to-end marketing funnels, lead generation, and omnichannel campaign strategy with proven track record of reducing customer acquisition costs and scaling qualified leads.

Skills

Performance MarketingB2B Lead GenerationOmnichannel Campaign StrategyA/B TestingCost-per-Acquisition ReductionBrand StrategyTechnical SEOMarketing AutomationEmail Nurture WorkflowsLead ScoringAccount-Based MarketingGoogle AnalyticsGoogle Search ConsoleSEMrushAhrefsMozGoogle AdsMeta AdsLinkedIn AdsTwitter AdsWordPressMagentoHubSpotSalesforceMailChimpZoho CRMZoomInfoVideo ScriptingStoryboardingUI/UX Optimization

Experience

Performance Marketing Specialist
Media Quotient
November 2025 - Present
Senior Digital Marketing & Sales Specialist
Beyond Apps
December 2023 - November 2025
Digital Marketing Strategist
Abacus Consulting Technology
May 2022 - December 2023
Digital Marketing Executive
Dawn Group of Companies
May 2019 - May 2022
Digital Marketing Specialist
Appsgenii
February 2018 - April 2019
Online Marketing Specialist
Ovex Technologies
October 2012 - November 2017

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